Jacksonville & the Beaches offer a natural escape for the traveler seeking a decidedly different Florida vacation destination. A world away from the neon glare and commercial flair associated with many of the Floridian hotspots, Jacksonville, Florida captures the authentic essence of a lifestyle and landscape reflecting the real Florida.

An unmatched adventure in contrast, the sprawling northeast region of the state delivers a flawless display of breathtaking natural beauty balanced by a polished metropolitan flair. History, culture, sports and nature intersect at a regional crossroads of southern charm and coastal cool.

Along the stunning St. Johns riverfront, a burgeoning arts district rises from a diverse downtown landscape, illuminating the heart of Jacksonville with sophisticated style, while endless stretches of pristine white sand beaches foster relaxation and revelry in the salty seaside air. At the northern and southern borders, lavish resorts offer luxurious amenities infused with an historic old world flavor. And in the secret niches far from the worn avenues of the beaten path, diverse neighborhoods are thriving in their unique individuality, adding to the character of the community and the joy of discovery for any visitor.

For decades, Jacksonville, Florida has quietly cultivated a loyal fan base captivated by the warm hospitality and vast array of diverse activities found within the vibrant oceanfront community. Though once considered Florida’s best-kept secret, the word is out and there is no greater time than now to experience the dynamic possibilities of Jacksonville & the Beaches.